SEO, or “search engine optimization”, is the process of optimizing a website to rank higher in search engine results pages (SERPs). The higher a website ranks in SERPs, the more likely it is to be visited by potential customers.

SEO involves both on-page and off-page activity to improve a websites ranking. On-page SEO includes optimizing factors like titles, meta descriptions, and content for specific keywords. Off-page SEO focuses on external signals like link building and social media engagement.

While there are many different aspects to SEO, the overall goal is always to increase visibility in SERPs and drive more traffic to your website. A successful SEO strategy can result in higher rankings, more traffic, and increased brand awareness.

There are a number of ways to improve SEO, and it is important to keep up with the latest trends and changes in the industry. However, SEO is not a one-time effort – it is an ongoing process that should be continually worked on to maintain and improve results.